This advert will be shown during the break of a popular program that is aimed at the youth market. It will therefore be played between 19:00 to 21:00 on channel 4. I will be using this channel because the results of my survey show that the majority of my target audience watch this terrestrial TV channel. This advert will also feature the same pop group as the other 2 adverts, who will be singing the same song on a stage in the centre of the screen. The song will be ‘eye of the tiger’.
There will be no story to this advert. The advert will begin with close-up shots of the stars’ eyes. They will all be wearing a pair of lenses and as they are singing they will be moving their heads so that their eyes appear to change. After the song has finished, the camera will zoom out of the eyes of the star on the centre of the stage and reveal who the singers are and establish the location. This will be a plain white room with a round stage in the centre which will be changing colour. The final shot will be a long shot, which will show the stars at a distance with an area above and below them. Then the slogan (eye see eye change) and the product (in its packaging) will be shown at the bottom of the screen, and the stars will all say the slogan. The final voice will be of one of the stars telling the audience that the product is available at all top clothes stores.
This advert will again be soft-sell as the name of the product will only be revealed at the end of the advert. This advert is meant to attract the audience’s attention at the beginning, when they see the close-up of the eyes changing colour, and then once it has their attention it will inform them about the product and introduce them to it.
Magazine This advert will be placed in 2 magazines. One will be a magazine aimed at a female audience, and the other will be aimed at a male audience. For example, ‘playstation’ magazine and ‘mizz’ magazine. The advert will be a still image from the ending of the TV advert, which will be a plain white room with a round stage in the centre. The pop group that is endorsing this product will be on the stage and the slogan and product (in its packaging) will be below them. This image will be a long shot, leaving space above and below the subject, which is the pop group. The advert will be a full page spread.