The creator of the film ‘Chronicles of Riddick’ has a high aim for big commercial success. Making money is the number one priority. Universal Studios commissioned designers to produce an eye-catching poster; a poster which is persuasive to make an audience feel its dramatic effect of ambiguity, mystery and intrigue. It’s essential for the poster to have a dynamic, vivid detail to ‘lure’ the audience into paying to watch the film.
Universal Pictures use powerful colours to try to attract an audience into viewing the film. The colours consist of golds, yellows and blacks. These colours all contrast well to help create a sense of power. The colours are mostly behind the main character, highlighting his brawny muscles. The shaft of golden light graduating out of ‘Vin Diesel,’ shows a sense of vitality and hope in darkness- hinting of good changes for him. The illumination looks as though it’s a force of good energy departing out of him, showing supremacy and power. This creates sudden impact on the viewers, illustrating how he is the ‘leader.’
Also, the light on the army is seen to be mysterious and menacing; the gloominess makes it look brutal and frightening. It highlights their weapons and armour, which gives the impression of violence and antagonism, showing they are not afraid. The light looks almost like spot-lights covering the surface of the army as if they have just emerged form ‘hell,’ crawling up from out of the ground. The brightness draws attention to their armour- not their faces. This means they are thought to be, and seen as faceless, creating more fright for the viewers. However the juxtaposition of the contrast between ‘black’ and ‘gold’ hints at ‘war’ and ‘peace,’ richness, power, royalties and, or hero- ‘shrouded in gold.’ The darkness suggests the film is scary and sinister. It looks as though the whole poster has been covered in symbolic darkness, with a strong force of sin and evil, turning the world to domination, with the changing contrast of gold which suggests peace and human kindness.
The film producers use a variety of fonts to help persuade the audience to view the film. This includes different colours, shapes and sizes. For example, the name “Riddick” is low, down under the pictures, it attracts the eye- the title is purposely made bigger as it is the heading of the film. The font is bold, block, capital letters, to ensure it is eye-catching. However in addition, this could suggest that the film is very powerful, with forceful violence. The white, ‘electric’ heat highlights the name and makes it look like the word is emulating from the jet-black background. Furthermore, the name of the main actor- “Vin Diesel,” is situated at the top of the page just above the character.
The font and colour are laid out in sophisticated bold, gold coloured lettering; this suggests he is an Oscar-winning actor and, with his high profile name, it’s sure to attract the audience’s attention. Gold signifies quality and expensive stars. Names of other actors are at the bottom; this leaves readers questioning where the women are in the film, as there are not any appearing on the poster.
The silver font used with the words, ‘the chronicles of…’ is old fashioned looking as if the metal is tarnished-old-mysterious-like weapons, what’s more, there are other films that share the title name which start with ‘The Chronicles of’, so the font is made to look old fashioned and traditional. The tagline “all the power in the universe can’t change destiny” is central and bronze, metal looking. It’s ancient and cryptic. The chosen font is made to look all mysterious to create an enigma code. Also the wording of the font is arranged to look well-balanced but also, to come across as though the man is standing on a podium elevated upwards-to show importance.
The character of ‘Riddick’ is located in the middle-centre of the page. This suggests he is the main character and therefore, the most important. He’s made out to look rebellious, violent and scary. The clothes that ‘Vin Diesel’ is wearing are stereotypically of the army-action and combats. This gives the impression of him being fearless, someone who fights for what matters. The way that the character is positioned creates the impression that he is ‘rising up from the crowd,’ making him prominent and showing that he’s obviously a key character with important principles.
‘Diesel’ is designed with his back to the viewers with his face looking downwards. This suggests that he is the leader and is obeyed by all followers. His expressions are made to look more powerful than the enemy-‘looking down on them.’ This is so the audience gets a clear idea of the genre as being ‘action’. ‘Diesel’ looks almost like he is the ‘chosen one,’ that has been picked up from out of the crowd, which makes him the principal man.
The army that surrounds ‘Vin Diesel’ are immense and intimidating; as if there’s no hope for ‘Riddick-‘ there are masses of them, which generate the audience into feeling fear and anxiety. The frightful men look soul-less, like a power that is unbeatable and nobody can control them. This creates an enigma code, because we all want to understand what is going on. The army men are dressed in plated silver ‘uniform.’ They make the audience feel like they are fake and not human. The weapons look very medieval, and horrifically terrifying. This look is like solders of death- that will cause violent torture.
The film poster includes icons and symbols that are located at the very bottom of the poster. These help persuade people in a different way. Universal Studios thinks that by incorporating the webpage address it will offer different dimensions and exciting possibilities such as clips, reviews, photos and or comments and blogs from directors and producers- as well as profiles of the actors. It allows the audience to actively enter into the world. Universal Studios purposely include their logo in the poster, to illustrate to the audience the quality of the film. The main two qualities are “soundtrack on varese sarabahale” and “Dolby Digital”; they are both well-known and brilliantly technical software that are highly persuasive and guarantee quality to the audience, so that they know not to expect low-budget sound.
To conclude, I think that the poster is a great success. The powerful details make viewers feel intrigued about the film. The eye-catching, juxtaposition colours create an enigma code, along with the illustrations that make the audience feel a mysterious effect. The font styles and colours also defined the fact that the film is ambiguous and portrays an element of vagueness to the spectators. I think that the poster achieves its financial aim of attracting an audience into viewing the film.