This is again both true and not true. It is again dependent on the same variables as the last question. You cannot say that it is either true or false for all advertising the answer would probably lie somewhere in the middle. You cannot say that all advertising exploits women, some does, some doesn’t and some avoid the issue all together. Some adverts do mean to exploit women, but they just don’t feel exploited and don’t allow themselves to be exploited. The same could just as well happen to men, products can also exploit men but many companies feel that women are more impressionable.
Examples of advertising that does encourage independence are : 1. ) Anti-wrinkle products are a great example of how women are easily exploited, they show young women complaining about wrinkles, saying they’ve used these creams and they work. It is also because people now are a lot more image conscious and so will need to buy more things in order to help their “Image”. An anti–wrinkle product is a way of improving your image so that you look younger. “Oil of Olay” and “Nivea Visage” are companies that advertise these products.
2. ) The “Herbal Essences” range of hair colourings that show women dancing around looking happy about having “shimmering, vibrant hair”, this exploits women and tells them if they have “dull, lifeless hair” then your “image” may be as wonderful as you would like it to be. But some adverts do the opposite to this and try not to exploit women l, these are mainly ethical businesses who are more worried about customer satisfaction or the environment than a high profit margin. Examples of these kinds of adverts are :
3.) The Body Shop adverts in the store window do not aim at exploiting women but all people, they want people to choose their products as they are environmentally friendly not overpriced. This is an alternative form of advertising but still counts. They don’t mean to exploit women for their money so it’s not exploiting even if you do buy their products because of their advertising and you feel exploited, they probably didn’t mean for you to feel exploited. 4. ) The Kingsmill advert with Mel and Sue, I feel it makes women feel less independent and exploits them by in the advert saying, if you buy Kingsmill your family is happy and healthy.
This exploits women who allow themselves to feel exploited and although they may not have meant for it to be this way, it is and so women may feel exploited and at the same time less independent for being exploited. Overall I would say no adverts to not mean to exploit women though some do without realising it, although those that do exploit people and mean to aren’t doing o illegally but are doing wrong morally as this is almost like stealing, but this time it’s legal. Not all adverts do exploit women though, and not all women allow themselves to be exploited easily.
Advertising helps pay for arts and sporting events This can be true and false at the same time. A company may sponsor an art or sporting event but it may not be the revenue they receive as part of an advertising campaign that pays for the sponsor money received by the art or sporting event. Also some companies see no point in advertising in art or sporting events, they see it as a useless advertisement, which will only cost them money, and they will gain nothing back. Some arts and sporting events will not allow themselves to be sponsored at all.
These factors affect the answer to this question. Examples of where an advertisement campaign will pay for an art or sporting event are : 1. ) Sega sponsor Arsenal and have advertised in the form of their new console, “Gamecube”. Their money will help pay for this sporting event because they have advertised, but you cannot be sure that the money they put in came form advertising alone and not form some other source. So the advertising may not pay for the product but the company does and profits received from advertising will constitute to a high amount of their revenue.
2.) Film Four will advertise as an arts channel to help pay for the films it shows during the day and the cost of running the station. This is an example of how advertising helps pay for an arts or sports event. They advertise on other channels, Channel 4, E4, and ITV Digital to entice viewers to watch Film Four, then these profits help pay for more advertising to help the channel even more. However not all arts and sports events are sponsored, some are not and have to rely entirely on their own funding. Those that do not rely on advertising revenue are usually small teams or arts events.
3. ) A small U10 football team is not likely to be sponsored by any companies and will not receive any support from advertising either. Advertising has not helped to pay for this sport. This is a good example of how advertising revenue does not help small teams or art events. 4. ) A small art gallery in Folkestone will not be able to advertise on the same large scale as Man Utd or ITV Digital. Therefore they will either advertise a bit, this will not help them much, or they won’t advertise at all, this leaves them with no revenue at all from advertising.
Overall advertising may help an art or sports event but the company sponsoring will probably use another source of money rather that the profits gained on a new product that has been recently advertised. Anther point to make is that the advertising for art and sports events is usually on a large scale not, places that do not rely on advertising to help their arts or sporting events are usually small places unlike Man Utd. Advertising spoils independent television programmes This is again both true and false, and depends on where you actually rely on this information from.
It depends on what channel you are watching/listening to and what time you are watching/listening to it at, and whether or not the advert to you is entertaining. Examples to support these ideas are also tied in to the examples supporting and defying the original statement. Examples of how advertising spoils independent television are : 1. ) Channel 4 will often stop a film and show adverts during this which do not help you as you just want to watch the film. These may be annoying to me, but to other people it may be useful and the adverts may be a welcome break if they are entertaining.
Also you would not receive this on BBC 1, this supports my statements as well. 2. ) The Radio will often have adverts in between music, which can become really annoying as you don’t want to listen to advertisements on the radio as they are usually cheaply made and difficult to understand, as well as half of the advert being quickly read disclaimer. However some may find the adverts amusing if you are stuck in a car during traffic. However there are examples against this statement, these are :
3.) The BBC will not show adverts during their films which becomes much better for me as you can just get on with the film, however this would not be the same for other channels such as ITV or C4, who do play adverts during the films and programmes. This makes it much more enjoyable and entertaining. 4. ) The new radio channel Radio 6 run by the BBC will not advertise and plays just music, this may not lead to a higher profit margin as advertising revenue can sometimes lead to great amounts of money. This is good for me but some people may find this really annoying and go to a different radio station.
They may want the adverts and may opt for a radio station that does play adverts. Overall this is a lot like other questions, the answer depends on a few variables, – Whether or not the person likes adverts – If the advert is entertaining or not – What channel you are watching/listening to These variables affect the answer and so you cannot give a yes or no answer, it would depend on these as each person is individual and different and may choose a differing station because of these. Advertising gives us the only good news in our papers This again has a few variables before you can get the right answer.
It can depend on a number of issues so the answer can not be either yes or no. It depends on – Which paper/papers you read – What you consider to be good news and bad news – What kind of advert it is – Whether or not you feel the advert is annoying or entertaining These affect the answer and stop you from having either yes or no. Examples of how advertising brings us the only good news in our newspapers are : 1. ) Advertisements for sales at places like Currys or Dixons as they show us good news in an advert, you save money and get a new product.
However if you read a paper without this advert you may feel differently, or you may not consider this to be good news. The advert may also not persuade you and you may find the advert to be annoying and skip it. 2. ) Halifax adverts in newspaper offer great mortgage rates for first time buyers, this would be good for someone in this situation but if you are not a first time buyer then you will find this advert a waste of space. You may also become annoyed as this is not good news to you, if you do not receive this paper you would not have seen this advert either.
However not all advertising brings us good news and other stories in our news can bring us good news, not just advertising, examples of this are. : 3. ) The adverts is newspapers for the special beds which help your spine while you sleep rather than other beds are worrying sometimes as they go into all sorts of spinal diseases. If you do not get this newspaper you probably won’t see this advert, so you won’t be affected by it. You may also dismiss this as paranoia as you are not persuaded by the advert, if the advert is annoying you may also dismiss it.
4. ) You also receive good news in the actual news not just in advertising. You may hear of a story about a person receiving a vital operation thanks to someone’s funding and hard work. However if you don’t get this paper, advertising may be your only source of good news, however if you do avoid this story this may also be the same case. You may also not see this as good news, but as bad news. Overall this can not be a yes or no answer, things aren’t black and white, the answer lies within the four variables that I mentioned earlier.
It is dependent on so many different things that you cannot say either yes or no. Again this refers to the principle that all people are different and will be affected by differing things. Advertising tells us lies This can be both true and false and relates to the “Advertising exploits people for their anxieties and inadequacies” question. Advertising can tell you as many lies as it wants but you don’t have to believe the lies, also companies selling products are not allowed to lie under Trade Descriptions Act, however if they have an opinion that is allowed.
Anther form of lying to some people is exaggeration, if you exaggerate something are you lying or merely bending the truth ? Examples of adverts that do not legally lie but morally do are : 1. ) The Fiat Stylo advert tells you this car has advanced technology and is the best in its class, but a lot of cars do have electric windows, sunroof, an immobiliser, and adjustable seats. This lies and tells you it’s the only car to have these things but most of these inventions have been out for years. However this is their opinion so they are not breaking the law by advertising this.
2. ) Lucozade adverts tell you that you can go 33% longer with Lucozade, but compared to what, water ? This may be true against water but what about other drinks that also contain sugar and water? They will also give you energy. But again they aren’t breaking the law, and so can sell the product using this advert legally. However not all adverts lie to you legally or morally, examples of some of these are : 3. ) The NSPCC adverts tell us that more and more children are being mistreated and that we should do something about this.
Their new controversial advert with the cartoon child tells you this without lying, but possibly exaggerating. This does not lie to you and since they are not selling a product they are exempt from the Trade Descriptions Act 4. ) McDonalds and now Burger King are saying that their burgers are made with 100% beef. This has to be true under Trade Descriptions act and EU laws. However is it lying if they do not say which part of the cow the “100% Beef” comes from, what about the ears, the ears are 100% beef, or the mouth, is this lying ? So the advert is not telling us lies but it’s not telling us the entire truth either.
Adverts in general will not lie legally but morally if we knew the whole truth we would consider it to be lying. An example of this is McDonald and Burger King, if we knew which part of the cow it came from it would probably considered lying on the advert. This doesn’t help us a great deal as each person is different and individual and has different variations on what is and what isn’t lying. Advertising helps to keep prices down This could be true in a way as when a company advertises something it will be to show a new product or to tell you an old one is still out.
Therefore people should buy the product causing a fall in them prices to entice more people to buy them. This is only a theory though, in practise it may not be like this. The problem with this is that they must also include the cost of the advertising in each thing they sell. Examples of advertisement lowering the price of things are : 1. ) MFI adverts, they generally will only advertise if they have a half price sale on. This advertisement will reduce the cost of things, as this is the incentive to buy things from MFI. If they advertised without a sale on it wouldn’t lower the price of things.
2. ) Homebase adverts, same concept as MFI, they offer more sales but to a lesser amount than MFI to draw people in more frequently, even on a 10% off day they Homebase in Folkestone was packed all day, packing was terrible. These adverts will show a lower price than before and so will encourage people in. However both of these tactics rely on sales, this has a problem, stuff that has been knocked off may be good quality, but there is paranoia that there may be something wrong with it. Although this may not be the case, people may still feel it is.
3. ) Pepsi, after they re-launched this cost them millions so they inevitably had to raise their costs in order to pay for the new image, they also reinforced this image with new advert. To compensate the loss made they had to raise prices. Although this is no longer the case, they had to raise their prices way above other competitors. 4. ) The Herbal Essences advertising campaigns have recently led to a drop in profits as they are being shown too much and are becoming annoying and so have had to raise prices in order to make a profit at all.
They are also sponsoring Crossroads, the movie in an attempt to try and improve their image. This has probably not helped and has just cost them money. Overall advertising will only keep prices down in a sale or ethical business not in a company entirely funded on a high profit margin. In short only companies with sales or ethical businesses can afford to advertise without raising prices and so those wanting high profit margins will only focus on raising prices after an advertising campaign as it leads to a higher profit margin.