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Advertising has made us more aware of environmental issues This can be true, but at the same time false. Some adverts do but others will not hide the truth, but won’t tell you it. Most companies adverts do not advertise environmental issues as the news does this for free, a company will not pay to advertise environmental issues, because people will not pay as they can see and hear it free on the news. Only minorities are exempt from this, such as ethical businesses and environmentalists.

Examples of companies where their advertising has made us more aware of environmental issues are : 1. ) BBC News 24 has the advert, which says “A tanker has sunk off the coast of France”, although this is a one off there is a high chance this advert will feature another environmental issue at some point within the future as they happen. This is an example of how the news raises environmental issues so other companies do not have to, as it would cost them money. 2. ) The Body Shop is an example of how an ethical business is exempt from this.

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Their advertising in the windows of their shops entices people in, where they can raise environmental issues, it also tells you that their products are made naturally without harming the environment, therefore raising the environmental issue, without saying it, that other companies do not. However these are both parts of the minority that I was explaining, other ethical businesses, environmentalists and news reporters will pay to advertise these things. Examples of those that do not make us more aware of environmental issues in their advertising are :

3.) Persil adverts, we do not know that after we have used Persil products that it is safe. Not for us maybe, but what about fish or other water animals. We don’t know that it is not damaging them, as we are not told in their adverts. This may seem paranoid but we aren’t informed about these things and the advertising focuses only on selling the product not on the environmental side of things. 4. ) Hovis adverts, we are not told whether or not the wheat grown to make the bread was grown without using too many dangerous pesticides, unless they have an organic label on them, which most don’t.

We are not sure that the pesticides do not hurt the environment and us if the level is too high against other substances in our body. Overall companies will not advertise environmental issues, as it will cost them money, only a few do, ethical businesses and news broadcasters. However companies do not do the opposite as this may actually damage their products and companies reputation. So companies have to tread carefully when it comes to awareness of environmental issues. Advertising encourages waste, which damages the environment.

This is both true and false, and is dependant on the product you are using and what it is made out of and stored in. EG A plant will not damage the environment if you throw it away, but a fridge will, because they are differing products made of differing things. Examples of companies advertising campaigns that have encouraged waste in one way or another, whether meaning to or not are : 1. ) Lynx and other aerosol cans encourage you to waste the product, sure it will work, but in if you consider the excess gas as well that is just wasted, this will be given off into the atmosphere.

We can not be sure that the gas given off does not damage the o-zone layer, and there is certainly evidence that CFC’s do damage the atmosphere. The advertising makes you want to buy the product, this in turn makes you waste some of it, and the can will not decompose, so this also damages the environment when throw away if not recycled. 2. ) Again returning to a soap, how do we know that soaps, Fairy, Persil, Arial do not damage the environment, the solution may contaminate the water, not for humans but for animals and the packaging is not biodegradable and so will also damage the environment if not recycled.

However not all products are wasted, examples of some products where advertising does not encourage waste are : 3.) The Keep Britain Tidy campaign, although this is not advertised, it is in a way, as the logo is on packets for most products to encourage you to put them in bins, this will damage the environment less but not stop the damage entirely. The man with the bin is the sign that is now used. 4. ) Any source of grown food is biodegradable and so although you may waste it, if you have a compost heap this will help as it will not damage the environment but actually help it.

However this is not advertised anywhere but the compost bins are so this is one sign of how advertising can help the environment. Overall you will waste products, and most of the time if not recycled they will damage the environment. Advertisers and companies see talking about the environment in their adverts to be a waste of time, they want to produce a cheap advert, which will entice people to buy their products. Only some ethical businesses will care about the environment and so will try to incorporate this, but they are a minority.

Advertising encourages women to be independent This is again another one, which is dependent on variables in the product and the advert. Some adverts do this, some do the opposite, some adverts to not enter this issue at all. It is dependent on the product at hand and the managing director/directors, as well as which gender the product is aimed at. However some women do not need advertising to help them become independent or to encourage them either, some are self-motivated to become independent. Examples of advertising, which encourages women to be independent, are :

1. ) The Diamond Car Insurance advert. This is purely for women and encourages them to be independent from other products, which are purely for men, or for both genders. This will encourage them to be independent overall as well as they realise they do have these liberties at hand. This advertises independence as well as car insurance, not just car insurance. 2. ) Special K adverts have recently shown women tearing away from what the mean in advert wants them to do, this enforces that all women should be independent from men.

Again this advert also advertises independence and the product, this tears away from the old point of view that women should cook and clean and stay at home. However not all adverts encourage independence this dramatically and some will do the opposite and show the women to cook, clean, look after kids and stay at home. This is an advert, which tells women to become more dependent on men. Examples of these are : 3. ) The Flash advert which shows Flash in the 1950’s and includes the line, “Some say in the future men may even do the cleaning”.

This is the sort of thing which will offend some women which do not want to become dependant on men, they want to be seen as independent and not cook and clean. 4. ) The Kingsmill advert with Mel and Sue, this shows the women making the sandwiches and the man having been to work while she stays at home to clean the house and make food. This is another example of an advert, which tells women to become less independent, although it probably does not mean to do this in a hurtful way, which would offend women.

Although some adverts do not mean to do this, and some do mean to, they still have the same effect, they either encourage independence for women, or the opposite. Some adverts miss this area completely but those that do not either falls into one of two categories. However those adverts that do encourage independence, if reversed would not be accepted in society today, the same could be said for racism so they contrast quite nicely. EG If the diamond car Insurance was men only it would not be accepted, neither would an all white newspaper, but one that is not sold to white people is allowed.

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