Advertising is necessary to let us know what is new. This is not necessary true, but can be, if someone does not have that product then it will tell him or her it is new and if the advert is affective it may convince the person watching to buy that product. Examples of adverts that are effective and do this are : 1. ) The X-Box advert with the flying man tells us that the X-box is a new console but does not explain what the X-box is about, a persuasive advert such as this is made to be entertaining and convince you to buy an X-box.
The X-box is a new console and the advertising adds up to the hype that it received. The advert does a good job at ensuring the person watching knows about the X-box, but does not show its specifications. 2. ) Pizza Hut shows us that new pizzas are coming out all of the time an example of the Sicilian, and example for McDonalds is the new Mc Choice menu. Both of these are marketing schemes intended on making more money for the company, not just showing us what is new.
It does show us what is new but chances are we will walk into a McDonalds or Pizza Hut and just see it on the menu and order it, the goodwill gets them the profit not the adverts. However some adverts do the exact opposite to this and do not inform us of what is new but of other things. 3. ) Whereas the Andrex adverts just shows us the same product over and over again but with a different dog advert. It doesn’t tell us what is new, it just tells you it is softer and stronger each time, it is the same for the Charmin adverts. , just repeating earlier adverts with new characters.
This becomes irritating after a while so will not tell you what is new as you will have already seen it. 4. ) Another example of this is Persil, the same product over and over again renamed and given a new advert telling us it removes stains better than before does not make it new, just telling you it’s still out to buy. It is also repetitive and is shown often so you are not informed that it is new, because you have already seen the advert. So adverts do not just tell us what is new, they also tell us products are still out to buy if we need them.
You do not need adverts to tell you what is new, word by mouth is just as good, one person tells five, those five tell another five and so on, the word gets around gradually but it’s free for the company. Adverts are not necessary for us to know what is new, you can rely entirely on word of mouth and also goodwill, Pizza Hut, McDonalds and other popular fast food restaurants could do without the adverts, as you are likely to go to one of these places just on instinct. Advertising is unnecessary. It makes us want things we don’t need. This is both true and not true. We don’t NEED objects but we WANT them.
Companies could choose not to advertise at all and just leave it up to goodwill, luck and word of mouth. Companies do not need adverts to increase profits but it wouldn’t be a high enough profit margin if we did not have adverts. And some adverts do not make us want materialistic things but other things such as self-actualisation. You must also be quite precise about the way you use the terms NEED and WANT. Maslow’s pyramid of needs and wants explains that to survive a human needs food and drink, shelter and warmth, so you NEED only these things, everything else therefore is a WANT. 1. )
The NHS adverts where it tells you “It took 12 nurses, 3 paediatricians… to put Sarah’s face back on”. This does not make you NEED something materialistically but a more fulfilling lifestyle if your goal in life is to be a nurse. This does not make you NEED something. 2. ) Another example of this is the “BUPA Heartbeat” adverts as they ensure that you know what BUPA does and not what they are trying to sell you in the way of healthcare. It is in this way that the advert does not make us WANT an object but a more desirable way of healthcare. A more appreciative way of life much life the first NHS advert.
However some adverts do make us want things we don’t need 3. ) Flash bathroom products are not needed but we do want them as they make the bathroom sparkle and smell nice. This encourages people to buy the products and that if you don’t then you will be unclean if you use your bathroom without flash. This is a persuasive advert and makes you want the product even though you do not need it. 4. ) DFS adverts are another example, factual adverts such as this make you want the sofas as “you pay nothing for the first year” and “they come in a wide range of colours”.
You do not NEED a sofa but you WANT it as it does appear to be cheap and worth the money. Overall adverts do make us WANT things we do not NEED, but in saying this people now are far more materialistic than 100 years ago, and even 20 years ago, people feel that WANTS are NEEDS and that they deserve these “NEEDS” as they have a right to them. Adverts make us want what we cannot have, an example of this is Hollywood actors and actresses, they lead lives whereby most of them feel that everything they see is a NEED whereas to us it’s a WANT.
Advertising keeps down the cost of newspapers and magazines This is again both true and not true. Advertising could keep down the cost of the newspapers and things we buy but it can also have the opposite effect, it could raise it. A company may go entirely out of its way to advertise, the newspaper may be free, the company will make money by selling advertisement space. However most companies need to find a way to get the money back off the costs raised by the advertising project, they could : 1. ) Charge more for their existing products 2. ) Introduce a new product
But they will probably be advertising the new product in the first place in the hope it will bring their profits up. Examples of companies that do not allow for advertising to raise the cost for the newspaper or magazine are 1. ) Adscene, this is a free newspaper that will make its money entirely on selling advertisement space, and will not charge the customer. Although this is not the best way to make profit it is ethical in the idea that it is helping the customer. 2. ) Parents News distributed by primary schools is given out for free and rather than advertising just companies it advertises groups that plan days out for children.
This is again another low profit organisation that will rely entirely on the people advertising not the customer. Extras placed into weekend newspapers have forced the price of the papers to rise, even though some of these extras are mostly advertisement. Two examples of these are 3. ) The Guardian has risen in price since extras have been put in including the G2, which is mostly advertising with the back page as a TV guide. This increase in advertising has forced the price of the newspaper up. 4. ) Another example is the Daily Express has risen since extras have been put in.
The kind of junk mail, which you receive, is now in newspapers and has forced the price of the newspaper up incredibly. Overall I feel it does force the price of newspapers and magazines up as companies feel as they are giving more they should get more. Mostly it is now another medium for junk mail and people do not like to pay for this. However you have no choice. Advertising overall does not keep down the cost of newspapers and magazines, the examples of those that do are free papers that rely on a small profit margin and will make money by selling advertising space.