McDonald’s success is built on the highest standards of quality, service and cleanliness delivered to customers in each of its restaurants. Well-trained crew and managers are the first step to achieving these standards. It is company policy to provide career opportunities that allow employees to develop their full potential. This includes a comprehensive training programme for crew and operations management and career progression that enables a ‘first job’ employee to progress through to a senior management position through merit-based promotions.
The first stage of training is at the Welcome Meetings. These set out the company’s standards and expectations. This is followed by a structured development programme that provides training in all areas of business. Crew trainers work shoulder-to-shoulder with trainees while they learn the operations skills necessary for running each of the 11 workstations in each restaurant, from the front counter to the grill area. All employees learn to operate state-of-the-art foodservice equipment, gaining knowledge of McDonald’s operational procedures.
The majority of training is floor based, or “on-the-job” training because people learn more and are more likely to retain information if they are able to practise as they learn. All new employees have an initial training period. Here they are shown the basics and allowed to develop their skills to a level where they are competent in each area within the restaurant. The time scale for this depends on their status i. e. full or part-time. They will also attend classroom-based training sessions where they will complete workbooks for quality, service and cleanliness.
After the initial training period all employees receive ongoing training. This is done using “Observation Checklists” for the station they are working at. The rating will go towards their appraisal grading. The restaurants do promote crew members to hourly-paid management positions that carry accountability for areas within the restaurant, or responsibility for a shift. Training and development is given in the restaurant and in addition the participants will attend regular development days.
On successful completion of a management entrance exam, employees will attend a training course held by the training department at the regional office before returning to the restaurant in a management position. The McDonald’s Management Development Curriculum takes new recruits from trainee manager to Restaurant Manager. This consists of on-the-job training and open learning development modules, supported by courses and seminars at the Company’s National and Regional Training Centres.
The Management Development Curriculum is aimed at persons aged 21 or over, either graduates or individuals with some previous management experience. It offers a direct route into restaurant management, through an intensive structured training programme. The aims and objectives for a worldwide know popular fast food restaurant like McDonalds are there so that the business can set a goal in order to succeed or stay in the business. With a company like McDonalds, which has done so well despite the bad press or media they get their objectives as well as aims as the business, progresses from time to time.
This may be because of new products and other changes to the economy. The aim is what describes the overall goal that they want to achieve. McDonalds aim or vision is to be ‘the world’s best quick service restaurant experience. This means running and opening great restaurants and providing exceptional quality, service, cleanliness and value (‘QSC;V’), so that we make every customer in every restaurant smile’. Survival is an aim for many businesses.
For McDonalds, as they started out they would first try aiming to stay in the business by earning enough money from customers to meet all of the businesses expenses. McDonalds also has the majority of its businesses as franchise. This means that the person or manager opening a McDonalds restaurant up would have to aim for making enough money to cover its costs during the first year or so. Maximising sales revenue or profit is an aim McDonalds may have been using since the beginning as the success of the business has grown immensely.
This is where the business will seek out to gain an increase in their income from the customers. For example, McDonalds have done this by selling two burgers for the price of one or even one pound per burger. This gains a lot of customers coming in and spending more as they assume they are getting value for their money plus more and no doubt that they actually like these offers McDonalds is so generously giving out. Growth is an aim McDonalds have succeeded in however are still always aiming to grow in order to fulfil new targets or objectives.