The format of Neill and Brown’s brochure is a more basic one. It is made from glossy white card and is A4 sized. It is 4 sides in total with colour printing on both front and back of the card. At the foot of each page is a blue strip that is roughly 2 cm in height. The bottom of the strip is navy blue but as you look upwards towards the top of the strip the colour fades to a light blue. This is a footer where on the first and last pages it states the address in white text, whereas on the middle pages where there is no address, just a blue strip.
At the top of the first page is another blue box that fades to a lighter blue. This has the words ‘Neill and Brown’ in large bold white letters to show which company the brochure came from. The information on the brochure explains what the company does, how it does it, and how it has developed over the years. Each paragraph has a title above it to explain what it is about. The title is in a light blue filled box with large bold white text that stands out well on the white page.
When names are mentioned, which occurs regularly throughout the brochure they are highlighted in bold text so they stand out from the page, for example when quotes appear by members of staff their names appear in bold text. These quotes are written to persuade any potential customers that Neill and Brown is a good transport company because somebody said so. Altogether there are 9 coloured photographs and one colour picture, which is a logo of an associate partner. The paragraphs on the page are mainly in a formal, black text that is roughly sized 12. 2. 0 Comparison of Documents 2.
1 Business Cards When looking at both of the business cards I think that overall the one from Neill and Brown is the better one. This is mainly because of the layout as it is a lot clearer and it is not too crowded with text and pictures, even though it is physically smaller in size than the ALS one. Also the use of colours on the Neill and Brown business card makes it more pleasant to look at as there is a good variation between the blue and black text, whereas on the ALS business card the only variation in colour of text is the name of the person whose business card is it, the rest is just blue.
Looking at the company logos the Neill and Brown one stands out more from the paper in my opinion because of the 3-D blue and green globe on it, but the ALS logo doesn’t have and kind of 3-D effect, just a plain red blue and yellow pattern. The company logos are both positioned on at different sides of the business card but I do not think this really affects how good the business card is. Including the associate partners on the business card is quite a useful decision for Neill and Brown because it adds colour to the card and makes it look more attractive and appealing to eye.
Letterheads When looking at both of the letterheads I think that overall the one from ALS is the better one. This is mainly because the appearance of their letterhead is a lot more spread out than the Neill and Brown one. It has a logo in the top left hand corner, an address and contact numbers in the top right hand corner, and all the way across the bottom is logos of associate partners and the registration information. This fills up a satisfactory amount of space for a letterhead whereas Neill and browns letterhead is very one-sided.
The logo and address at the top of the page are both aligned to the right of the page and the logos of associate partners and the registration information at the bottom of the page are also aligned to the right of the page. This leaves a lot of space at the left hand side of the page which makes it look very blank at one-sided yet very crowded at the other side. The quality of the paper from ALS’ letterhead was also a factor in it been the best letterhead because the paper used absorbs ink better from a top quality inkjet printer and produces a final document that looks good.
The paper Neill and Brown uses for their letterhead is just normal printing paper and it will perform normally in an inkjet printer, which would mean that the ink is not absorbed as well and will smudge when wet. 2. 3 Brochures From looking at both brochures I think overall that the one from ALS is the better one. This is because the design is very original and different, there is a lot more information contained in the ALS brochure than the Neill and Brown one, and there are a lot more colours featured on the ALS brochure.
The brochure from Neill and Brown has a very basic layout with a simple fold in the middle of a double page spread whereas the brochure from ALS is completely different. The 10 pages come individually inside the main cover and are printed in colour, front and back. The inclusion of many pictures and case studies is also a main reason why I prefer the ALS brochure because the pictures provide evidence of something that cant be made up.
The examples of some of the jobs that ALS has done show other companies what they are capable of and this is not evident in the Neill and Brown brochure. In the Neill and Brown brochure they do not provide evidence of previous case studies, they just simply inform the reader what they do but they do not back up what they do. The ALS brochure is quite evenly matched in the terms of pictures to words. You can easily read the paragraph then relate to it by looking at the relevant pictures that go with it.
In the Neill and Brown brochure it is based very heavily on text and a lot of paragraphs are crammed full of information, and this makes it quite draining to read because of the amount of text. The brochure from ALS is also quite practical because on the flap that holds in all the pages are 4 slots where a business card can be placed, which is useful for the person/company receiving the brochure. In terms of organisation the Neill and Brown brochure is slightly better because it doesn’t have all the separate pages it is all attached together.
Evaluation of Documents
1 Business Cards The good things about the business card from ALS are that it is made from card that is quite strong, it does have some colour on it, it is a good size for a business card, and there is a good, relevant interchange between normal and bold text. The bad things about the business card from ALS are that it is quite crowded, even though there are some colours there is not a large variation, they do not include the logos of any associate partners which could add colour, and the text is all the same colour, when varying the colour would make it more attractive to look at.
The good things about the business card from Neill and Brown are that it is made from card that is quite strong, the logo is very bright and colourful and gives a nice 3-D effect, the logos of associate partners are colourful and attractive to look at, the text appears in two different colours which makes it look more attractive to read and the card is not too crowded with either pictures or text.
The bad thing about the business card from Neill and Brown is that the address at the bottom of the card has been aligned justifiably so the text is spread out across the bottom of the page and the gaps between words become quite long, which looks untidy. 3. 2 Letterheads
The good things about the letterhead from ALS are that it contains all the relevant information that you would require a standard letterhead to have, the features are spread out evenly on the page, which makes it look tidy, it has colour in the logo and colour in the text which makes it look more attractive, it includes the logos of associate partners that ALS deal with, and it has a good quality of paper to deal with matters outside of the company so letters will be presented better on it.
The bad things about the letterhead from ALS are that the text featured on it (the address and registration information) is very small and some people with bad eye site may struggle to read it, and even though they do include the logos of associate partners they are not in colour they are printed in blue ink that does not look as attractive as colour.
The good things about the letterhead from Neill and Brown are that it contains all the relevant information that you would require a standard letterhead to have, it has a full colour logo along with the logos of associate partners that are also fully in colour and it has large and easy to read black text.
The bad things about the letterhead from Neill and Brown are everything is aligned to the right of the page so that it takes up a lot of space at one side and leaves the other side blank which doesn’t look very good, the logo is quite large and takes up a lot of room so there is less room for text on the letter, and they only use on material of paper when producing documents – they do not have two materials to deal with matters inside and outside of the company. 3. 3 Brochures
The good things about the brochure from ALS are that the design is very original which immediately makes you take an interest in it, it is very colourful which makes it attractive to look at, it contains a lot of colour pictures which provide evidence to go with the case studies to show they are real, it contains a lot of information about the company and what it does, there is not a lot of text to read all at once so you find it easy to read, and it is practical because it contains a flap to hold all the pages in and this flap has 4 slots where a business card can be placed.
The bad things about the brochure from ALS are that it can be quite confusing and awkward to read because the pages are all separate from each other and are printed on back to back and the pages are not numbered which would cause confusion if the pages got mixed up because you wouldn’t know what order to put them back in.
The good things about the brochure from Neill and Brown are that it is all attached together in one double page spread, it contains all the companies information and what the company does, it is made from a glossy card material which is strong and attractive to look at, it is organised in sections which are each given a title and they include photographs of some of the jobs they have done.
The bad things about the brochure from Neill and Brown are that they do not include any case studies of any previous job, there is not a large range of colours on the brochure, there is a lot of text crammed into each paragraph which makes the brochure quite draining and boring to read, it is not in an original format there are many brochures laid out similarly to this one and there are no pictures featured in the brochure – just photographs. This brochures purpose is to inform but I found it does not do this to a certain extent because there is too much information to take in from the text.