The photograph could also have been used for propaganda purposes by the government and also possibly by the media in which to put people as a whole under the impression that evacuation was a positive step in the right direction and to sustain collective morale in the nation as a whole. Not surprisingly it is most likely to be the parents who are the intended audience for this photograph. The photograph displays a well organized and conducted procedure with happy, smiling children and this image would be used to encourage parents to evacuate their children as it would probably sway their perception of evacuation by viewing the positive scenes displayed by this photograph.
This photograph gives a positive attitude towards evacuation in the sense that it shows a well organized and from what we can see, successful process with happy and smiling children, lead by a smiling teacher leading them on. The photograph gives this positive attitude towards evacuation because it is a probably a propaganda piece issued by the government or the media and its purpose is initially to illustrate the evacuation process and it therefore gives this view in order to give people the impression that evacuation was positive thing and it is likely to be intended to encourage the remaining parents to evacuate their children by giving this positive view of evacuation. With showing all these smiling, happy children, the photograph may also make parents feel guilty about not evacuating their own and so is intended to encourage them to change their minds. Source D is an advertisement issued by the Government in 1939 and is an appeal for more people in Scotland to provide homes for evacuee children.
The advertisement has a picture at the top of two smiling children in front of a contrasting background comparing the danger of the dark cities with German planes flying over, to the safety of the bright countryside. Below the picture is a section of text, which basically outlines how the foster parents in Scotland have done a great job, but more volunteers are needed. The advertisement is a piece of propaganda and the main message it conveys is that people would be helping if they put their names forward to become foster parents. This source is useful because it tells us that 20,000 people in Scotland have been looking after evacuated children. It is also useful because it tells us how there were not enough homes for children to go into as it says, “many new volunteers are needed”.
The advertisement is further useful because it tells us how long the children have been in the evacuation areas. The text in the advertisement says that people in Scotland “have been looking after children from the cities for over six months”. The advertisement is also useful because it gives us a brief view of what it was like to be fostering the children as it tells us that the evacuees have “been a handful” and it also briefly tells us the attitudes of the foster parents themselves as it says that they “know they have done the right thing”.
The advertisement is furthermore useful because it is a primary source, as it was made just after the major evacuation of industrial areas and so it is from the time and is the actual advertisement in which the Government issued. The advertisement is reliable because it had been issued by the Government and they should therefore have know the situation well enough to create an accurate interpretation of the circumstances and so all the information in the text should be correct and true. However, this source is not useful or reliable because it is a propaganda piece. Its purpose is to get older people in Scotland to enroll and it uses much emotive, and over emphasized language and details in which to do this.
For example, the last line of the advertisement, in which is the last line that would stick in the readers mind says: “You may be saving a child’s life” – this is true however, just like the rest of the advertisement it has been over exaggerated in order to capture the emotions of the reader and so the information may not be totally correct and also this advertisement is probably looking on the sunny side of things as not all children were fortunate enough to get homes. Also, the advertisement is not useful because it tells us that many new volunteers are needed but it does not tell us how many more homes were needed to supply the demand of children – the figure may have been quite big and so the government would not want to include it, this also makes the Advertisement unreliable.
The purpose of this advertisement is to get older people in Scotland to provide homes for evacuees; younger people in Scotland would not be targeted, as they would be involved in the war effort. The Government issued this advertisement, as they need more children to be evacuated, which would also take some of the pressure off the Government and if children were dieing in the City then it would lower morale. Moreover, this advertisement could be used to make people feel more anti-German or anti-Nazi through making it seem that the Germans are going to be killing a lot of our children by bombing cities.
Also, by issuing this appeal for people in Scotland to provide homes for evacuee children so that children can be evacuated out of the city it would make the Government look caring. The intended audience for this advertisement is older people in Scotland who would have free time; younger people would be involved in the war effort. It would make older people feel that they are doing something to help the war effort, and so everyone in the country would be all doing something and this would in turn help to unite the country against the common enemy.
This advertisement gives the attitude that evacuation is a positive experience for the evacuee children and the people doing it. It is seen as a positive experience for the children as they are healthier in the country, in the fresh air and away from built up areas and are safer in the country “out of a danger-zone – where desperate peril may come at any minute”. It is also seen as a positive experience for the older people doing it who would become foster parents because they would be doing a worthwhile job and making something of their time. The advertisement gives these attitudes because it is trying to persuade older people in Scotland to become foster parents.
Older people would free time on their hands as they were not involved in the war effort in terms of fighting or working in the factories, therefore, becoming foster parents would make older people feel like they were doing something to help the war effort. These two sources are similar in the sense that from what I can see in the photograph of source A, everyone looks happy and are smiling, and in the picture of the advertisement in source D, the two children are also smiling and look happy.
Therefore, both of these sources are similar in this sense that they convey happiness. However, the sources are different in that the photograph of source A is an actual photograph of children being evacuated, whilst source D is an advertising campaign, which is not actual reality. The sources are also different in the sense that the purpose of the photograph of source A is to encourage the parents to evacuate their children, whilst the advertisement of source D is appealing for older people to take the evacuated children.