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Both articles in “Daily Express” and “The Times” refer to the same story in which a light carrier crashed into a Milan Skyscraper. The “Daily Express” is a sensationalist tabloid and the “The Times” a broadsheet. Both newspapers use a different device when telling the story. “The Times” is more factual and descriptive whereas the “Daily Express” is emotive and dramatic. The different newspaper target their audience specifically e. g. the “The Times” has an older more sophisticated readership, whereas the “Daily Express” target a younger audience.

They do this through images, headlines, captions, contents, language and style. Banners, headlines and captions have a great significance for a newspaper article. Captions from “The Times” are mixture of facts and opinions although they are less emotive, but they are very descriptive. Headlines do one of the most important jobs for a newspaper articles. Their job is to catch people’s attention and the ones in “The Times” “My God, it’s like New York all over again” are doing a very good job, they are very descriptive and a bit arousing.

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Banners from the “Daily Express” are very emotive and make a very strong effect towards the readers. Whereas, the headline from the “Daily Express”, “OH MY GOD NOT AGAIN” it short and it looks like someone is shouting it out. It covers a lot of space on the page and it is bold and written in capital letters and makes a very strong effect towards the readers. Banners from the “Daily Express” are very emotive and make a very strong effect towards the readers as well. The image of “The Times” covers approximately 30% of the page. It focuses on the Pirelli Tower” with a hole in it.

The image is a close up and rectangular in shape we can see the devastation and the damage whereas the other article focuses on emotive side. The reason why the image from “The Times” focuses on the devastation and the damage is because this way it catches a lot of people’s attention. The image in “The Times” reminds the readers of September 11th. Unlike the image in “The Times” the image in the “Daily Express” cover approximately 70% of the page. Instead an image in “The Times”, which focuses on the damage and the devastation, there are four images in the “Daily Express” which two of them, are emotive.

The image on the left bottom corner is a close up and it focuses on the Pirelli Tower with a hole in it and smoke coming out of it, which makes this image very arousing and striking. In the top corner you ca see the picture of September 11th, which means that the “Daily Express” compares this situation with September 11th. In the image in the right top corner you can see two police officers running towards something for example to help someone which makes the picture very emotive, alarmist and dramatic.

In the same way the image in the “Daily Express” are close up and rectangular in shape as are images in “The Times”. “The Times” article refer to a story, which a light carrier aircraft crashed into Milan Skyscraper “night when a light aircraft crashed into Milan’s tallest building”. The Italian prime minister convened an emergency meeting fearing an attack similar to September 11th “Silvio Berlusconi, the Italian Prime Minister, convened an emergency defence and security meeting after the crash aroused fears of a suicide attack similar to the September 11 attacks in the US.

Five people including the pilot in the accident have died “Reports said that five people had died including the pilot”. The content is factual. The content of this article is typical of a broadsheet because the text is long, sophisticated language is used; it also has a political focus. The article in the “Daily Express” refers to the same story as “The Times”. The plane crashed into 25th floor of Italy’s Pirelli Tower. Everybody feared it was a terrorist attack. The plane’s electrical system had failed and it was believed it was an accident.

“Daily Express” tells the story in more dramatic and emotive way whereas “The Times” tells it in more factual way. The content of this article is typical of a tabloid because the style of the text far from simple they use figurative language to convey information in an entertaining way. The language that “The Times” uses is factual and descriptive. This language has a very strong effect on the readers. The language reminds the readers of September 11th for example “crashed”,” smoke was rising”, “covered in blood”, “suicide attack” etc.

these phrases have strong effect on the readers and most of them are alarmist and dramatic. In the beginning of the headline they use the words “Oh my God… ” those words are used when something bad has happened. Those words are very alarmist and they attract the reader’s attention. At the beginning of the text they have used “stock markets” in capital letters to draw attention to it which also to catch readers’ attention. In the text they have used many phrases to describe the devastation, the damage etc.

for example “missed a beat”, and “crashed”, suicide attack and many more they have used them to describe the readers how bad the incident was. The language used in a newspaper article is very important because language attracts the reader and different words create different effects. The “Daily Express” uses totally different type of language than “The Times”. In their newspaper article they use opinion mixed with facts to make it more dramatic and create picture in the reader’s mind and make it very alarmist.

The “Daily Express” uses words like “plane smashed”, “chilling memories” reminds of September 11th , “woman leapt to her death” the woman was that desperate she jumped, all those phrases make the text very dramatic. The “Daily Express” and “The Times” ate totally different from each other. The way newspapers attract reader’s attention by using first hand accounts and they give out their own opinions, this enables the readers to think about their own opinions. Most of first hand accounts are from eyewitnesses. Tabloid instead of using sophisticated words to get readers’ attention they give the reader a lot of gossip.

“The Times” uses much more facts than opinions, this builds up a very strong effect and it makes it more realistic, descriptive and more dramatic towards the readers. Using this kind of language it makes it more suitable for sophisticated and older readership. This article is a typical article of “The Times” it uses more facts and more sophisticated words, which builds up a more descriptive picture in readers’ mind. The “Daily Express” uses more opinionated text. It builds up a more realistic and dramatic effect toward the readers so it makes it more suitable for younger and less understandable readership.

This article is a typical article of the “Daily Express” it uses a simple language and more opinions. The conclusion I have came up to is that the tabloids such as the “Daily Express” try to make their articles dramatic and emotive by using a lot of opinions and by showing images which trigger people’s emotions, whereas, broadsheet newspapers such as “The Times” try to keep their stories factual and realistic by telling the truth and using facts rather than opinions. Both of these methods work extremely well for the newspapers.

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