Site Loader
Rock Street, San Francisco

The following Report is based on the Research, Observation and Analysis of the Newsletters that are contained at the end of this report. The outcome of this report will help me with my communication and design skills; I will then be a much better position to prepare my own Newsletter from the designing aspect. This Report was set by Terry Dickenson and Adrianne Oates to be completed by 11th November 2002. This Date has been met. I have studied the newsletters and discussed with several colleagues the layout, design and content of the newsletters and this has influenced the points made in the report.

I obtained the Newsletters from the Redditch Town centre, the college learning Resource centre and Harry Taylor First School. All the Newsletters were free issues. 2 Examination of newsletters Newsletter number 1: Redditch Partnership Newsletter Reader/Audience This Newsletter is aimed at 16 year olds plus, that like to know what is going on in Redditch. It has the language and style that can be understood by the older shopper, but the language is a bit too sophisticated for people younger than 15 or 16 years of age to understand and read.

The writer has done it this way because it will be the older shopper that reads it, younger people will just come into town either with their parents or their friends to shop and will not be interested in reading about what is on its way, they will just shop at the stores they can see. A younger person doesn’t want to know that there is a new Debenhams; they are not going to go there. The parent’s o f the children will though and so that is why the writer aims it at them. The writer aims the style of the language at the audience that is going to read the newsletter. The Newsletter is professionally done.

It has been printed onto glossy paper through a printing press or something similar. This shows that it isn’t just a child at school making a newsletter on a pc and a black and white printer. Purpose of newsletter The Purpose of this newsletter is to tell the people of Redditch what is happening to their shopping centre and when it is happening. The purpose is to keep the people of Redditch up to date with what is going on. The newsletter gives dates of events and keeps the public informed of useful contacts and information. Accuracy and Readability The Newsletter is very clear and easy to read.

It consists of 2 pages printed back to back. The writer has used small text to fit all the information on the page. The writer has also utilised the white space effectively. The Newsletter is very accurate and contains no errors at all. The Newsletter has used the correct language and style for the reader that it is aimed at. The writer has described the new centre as great, but then he has gone on to describe why it is so great. This newsletter is well done in that respect as the writer has done this all the way through, said a remark about the centre and then justified it with facts.

Thesaurus The Writer has used some more complex vocabulary because he/she is addressing an older audience. The choices of words have been chosen well to suit the audience. The more complex vocabulary makes it look of a more professionally done newsletter. Occasion/Suitability for the purpose The newsletter is suitable for the purpose because although it is professionally done, so that it looks good you don’t need to be a brain surgeon to understand the language used. The language is everyday adult language, bar the swearing.

It gets the information across and the reader reads it all the way to the end of the document, in my opinion if a person reads your document all the way to the end it for fills the purpose. Setting the scene The title is jazzy and modern and bold type is used to make the words that are important stand out. Like the names of the new stores are in bold type to make them stand out. Writing style The newsletter has a good writing style as it firstly entices the reader into looking at it anyway and then keeps the reader interested as he/she reads on.

The bright colours and bold title attract the reader and then keeps the reader interested by presenting the writing in manageable blocks of writing and colourful backgrounds. Although there is a lot of writing in the newsletter, it doesn’t seem that much because the writer has broken it up into small blocks to keep the reader interested. The writer gets the facts across without boring the reader. Colour The writer uses lots of different colours in the newsletter to make things stand out and keep the reader reading.

However the writer still manages to keep a theme running. Even though just looking through the document it appears to have lots of different colours, the three main colours that stay with the newsletter through out are Light Green, Dark Green and White. The writer utilises the white space well. Graphics The writer, to jazz up the newsletter a bit and to fill up some of the space has used graphics. Instead of trying to describe the new Debenhams store the writer inserted a picture of it. Pictures speak louder than words.

Graphics have been used throughout the newsletter to show people what the new centre will look like; many pictures are from other stores from around the country. This has been done to show people what Redditch could look like. Newsletter number 2: New College News Reader/Audience This Newsletter is aimed at School leavers plus, that like to know what their options are and what is availably at New College. The newsletter shows some choice for older people as well, with prices and course titles on the centre of the second page for them to read.

The writer aims the style of the language at the audience that is going to read the newsletter, mostly school leavers. The Newsletter looks as if it has been done by the College office or ICT department, but was then sent off for printing, however it does have a professional look about it. It has been printed onto glossy paper. This shows that although it has been done a word processor on a pc it isn’t cheap and horrible and time and money has been used to get it printed, it hasn’t just been run off a black and white printer.

It still looks quite professional, but not as professional as the Redditch Newsletter. Purpose of newsletter The Purpose of this newsletter is to tell the people currently in school the options availably to them at New College. The newsletter gives dates of events and keeps the pupils informed of useful contacts and information. Accuracy and Readability The Newsletter is very clear and easy to read. It consists of 1 page printed back to back. The writer has used extremely small text to fit all the information on the page.

The writer has also utilised the white space effectively, filling up with pictures and graphics. The Newsletter is very accurate and contains no errors at all. The Newsletter has used the correct language and style for the reader that it is aimed at. The writer has gone into detail the courses available and described each course well. Thesaurus The Writer has used some complex vocabulary but has kept in mind the audience it is for and so has not put words that can’t be understood by the reader. The choices of words have been chosen well to suit the audience.

Occasion/Suitability for the purpose The newsletter is suitable for the purpose because although it is not professionally done, it has the look that time has been spent to make this newsletter look good. The language is everyday language. It gets the information across and the reader reads it all the way to the end of the document, it keeps the reader interested. Setting the scene The title has got a colourful header and a bold title. Bold type is used to make the words that are important stand out. Sub-headings are also in bold type. Writing style

The newsletter has a good writing style as it firstly entices the reader into looking at it anyway and then keeps the reader interested as he/she reads on. The bright header and bold title attract the reader and then keeps the reader interested by presenting the right amount of information. Broken up into blocks as not to get the reader bored. Although there is a lot of writing in the newsletter, it doesn’t seem that much because the writer has broken it up into small blocks to keep the reader interested. The writer gets the facts across without boring the reader.

Post Author: admin

Leave a Reply

Your email address will not be published. Required fields are marked *