The Telegraph and The Sun are both leading British newspapers, although they are both aimed at different groups of people. The Telegraph is aimed is aimed at the right wing business market. It is a broadsheet newspaper. The Sun is aimed at the working class / general liberal market. It is a tabloid newspaper. Comparison The Telegraph is about David Beckham and the performance of the English side. The Sun also writes their story about Beckham but they omit mentioning the performance of the English side.
The Sun says a lot more about Beckham’s performance. Both stories are on a full page spread but The Sun has many more Beckham stories on the same page. The Sun’s story appears page nine in the main paper. Where as The Telegraph’s story is page six in the sport section. Although neither of these stories is breaking news, The Sun’s story features page nine in the main paper where in The Telegraph, the broadsheet it features page six in the sports section. This shows the papers priorities and they differ between tabloid and broadsheet.
The Sun’s headline is three words long. Also it uses abbreviation ‘Arise Sir Becks’ It is in seventy two point font at the head of the page. Where as The Telegraph’s headline is forty eight point Times New Roman and has six words. It uses no abbreviation, is long, complex and uses alliteration. ‘ England Mesmerised by Beckham’s Magic Spell’. As usual in tabloid newspapers more than photograph is used, this breaks up the story into more readable chunks. This is so in The Sun, four medium to large photographs are used.
One main photograph is centered in the page. In the Telegraph there is one large photograph in the centre of the page. The Telegraph’s story uses font size eight and it doesn’t use bold in the main feature. The introduction of the story is in size fourteen bold Times New Roman. The Sun uses font size eight also but there are lots of small features that use bold and which have individual headlines. This breaks up The Sun’s stories into more readable chunks, where as The Telegraph has one story.
Also in The Sun are small ‘penalty spots’, which have small facts and opinions, these are in size eight bold Impact. These ‘penalty spots’ are contained in a football background. The Vocabulary in The Sun is simple and emotive and the sentences are short. Most of the language used is simple and easily readable. Phrases and slang are commonly used in sentences. Sentence structure is also simple. Subheadings are used many times in its feature as well. In The Telegraph the language used is less emotive and complex, and at times challenging.
Sentences are long and can be up to thirty words. Sentences structure is complex and in full, no slang or phrases are used. Paragraphs are long usually made up by twenty five sentences. Sub headings are not used. The Story in the Sun is very much in favour of David Beckham. They use a very jaunty tone. They use quotes that favour Beckham. In The Telegraph the story is in favour of David Beckham but against the England team. It has a disappointed tone and claims that England is slipping back into their old ways. They have put a pro Beckham and anti- England team spin on the story.