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Barclays use television as a useful medium for promoting their business, and their financial products and services. The business promotes their products and services on Sky, Cable, Freeview, and Terrestrial TV. The bank advertises their products and services at evening and night time because, at these times family watches the television HSBC Bank use television as source of medium for promoting their products and services. The bank advertises their products and services on SKY, Cable, Freeview, and Terrestrial TV, too.

The organisation promotes their products and services between 3pm to 6pm, evening and night because, the bank targets young customers (e. g. students), as well as adults The bank advertises their products and services on Terrestrial radios, and on radio channels on Sky. The organisation promotes their products and services on main radio stations, i. e. BBC R1, BBC R2, BBC R3, BBC R4 FM, and BBC R5 Live. The bank advertises their products and services on other BBC radio stations such as, BBC Asian Network and BBC 7. Barclays advertises their products and services on radio sport stations such as, R5 Live.

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This is because; the bank sponsors the football premiership The bank promotes their products and services on Terrestrial radios, and on radio channels on Sky. The HSBC Bank advertises their products and services on main radio stations, too. The bank advertises their products and services on other BBC radio stations, too Barclays Bank advertises their products and services on local, regional, and national newspapers. The bank advertises their products and services on both tabloid newspapers (e. g. Evening Mail, Daily Mail) and broadsheet newspapers (e. g. The Times, the Financial Times).

The bank also advertises their products and services on free of charge newspapers such as, The Metro HSBC Bank advertises their products and services on local, regional and national newspapers, too. As like Barclays, the HSBC Bank promotes their products and services on both tabloid newspapers and broadsheet newspapers Internet is the most common type of advertising media that many organisations use to target customers. Barclays Bank advertises their products and services on search engines such as, Google and Yahoo, and on popular websites such as, Hotmail and Banking Ombudsman, too.

The bank promotes their financial products and service on their Company website, too The HSBC Bank advertises their products and services on search engines such as, Google and Yahoo, and on popular websites such as, Hotmail and Banking Ombudsman, too. The bank promotes their products and services on their Company website, too The HSBC Bank have recently sponsored one art event and two sport events: Frida Kahlo, one of the most popular arts exhibits in London; Oryx Quest 2005 (yacht sailing); and the World Women’s Match Play Championship (golf event)

Barclays only sponsors the football Premiership Now, I am going to explain the advantages and disadvantages of each of the promotional techniques that I have mentioned in the table (see above). Television The advantages of using television as an advertising media are: high attention gain due to high creativity, e. g. colour, movement, and sound; good for Company image; allows for audience and geographic selectively; frequent exposure; and massive coverage.

The disadvantages of using television as an advertising media are: short life span; fleeting message; relatively high production and airtime costs; and clutter. Radio The advantages of using radio as an advertising media are: large, localised and well segmented audience; flexible deadlines; and can repeat the message often which facilities local recognition. The disadvantages of using radio as an advertising media are: short life span; fleeting messages; production can be difficult and expensive; verbal message only; low attention gain; and clutter.

Newspapers (Local, regional, and national) The advantages of using newspapers as an advertising media are: short lead times; can be used to get direct response (e. g. from reply coupons); used by readers as a point of reference/shopping list; relatively cheap means of reaching large numbers of people; allows for repetition of advertisements; can act as an incentive for traders to stock products; and allows for audience/geographic selectively. The disadvantages of using newspapers as an advertising media are: audience read selectively; clutter; short life span; and low attention.

Internet The advantages of using Internet as an advertising media are: potential for immediate global impact; and many creative options for design. The disadvantages of using Internet as an advertising media are: users do not have to reads advertisements; can be expensive to set up; and doesn’t target selectively. Sponsorship The advantages of sponsoring an event are it gains local creditability and company recognition. The disadvantages of sponsoring an event are, it is time-consuming and there are low returns.

Different Promotional Techniques That Both Businesses Use To Target Customers As I mentioned earlier, that both businesses use very similar promotional techniques. However, this does not mean that both businesses have problems differentiating themselves from each other. Both businesses use different promotional techniques to differentiate themselves from each other, and to promote their comprehensive products and services. I have illustrated a table, which shows some of the different promotional techniques that each business uses to target customers. Barclays Bank

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