This is very literal and intended to immediately evoke the reader’s sympathy. Then we see the photograph; Karen’s posture alone is enough to create a feeling of sympathy. She is huddled up, which – as in the third article – suggests she cold, hungry, alone. Also, her head is leant against the window frame, implying that she is sad and depressed. Her life is certainly not one of happiness and prosperity. Although we already feel a sense of sympathy towards Karen, it has not yet been stated that she is upset.
It is all simply inferred from both the headline and her posture. Besides the stance adopted by Karen, we also notice that she is in the dark. Her face is hidden by shadow. This small detail has both literal and metaphorical significance. Not only is the light not shining down on Karen, but there is also no light in her life. The light is symbolic of hope and joy for the future, but unfortunately for Karen, there does not appear to be any. This whole image can also be compared to and linked with the photograph in the first article. Neither of them have centred images.
This technique is used to prevent the reader from coming to rest and focus upon any single aspect of each of the photographs. They are both designed to cause us to explore them and notice the smaller details and thus, unlocking hidden meanings. In this image, Karen is featured outside a cafi?? , conveying her whole life. She is an outsider, not only to this particular cafi?? , but also to normal everyday life. Her loneliness is emphasised by what is happening inside the cafi??. We see a man inside eating something, but he is dining with someone else.
Perhaps a friend or a partner, but the fact is that he is not alone, just as many other people are not alone. These minor elements are what combine together to create and develop the feeling of loneliness for Karen and consideration from the reader. Inside the cafi?? , we notice a plant. In this photograph, the plant is emblematic of warmth, prosper and an overall welcoming atmosphere. These are the complete opposite of what Karen has in her life. She feels isolation, separation from the rest of society. Karen is not even accepted into the cheapest of places, such as this cafi??.
The posters that are up in the window are strategically placed in this image. They are designed to taunt Karen because she cannot afford what they are advertising, which would only be very cheap anyway: ” ‘Sandwiches’, ‘Cheeseburger Roll’ ” Either of these two meals would not cost too much, but unfortunately, Karen – on her i?? 2. 78 a week – cannot. She simply has to stand outside as a distant onlooker. Another significance that these posters hold, are what they are actually advertising. Both would be considered as nothing more than a light snack, but to Karen they would be a main meal.
This also continues to induce sympathy towards her and a growing feeling of sorrow. The third article has a rather similar theme as the headline in the first: ” ‘Now that Richard’s 16 they let him stay out at night’ ” This headline – as is the first – uses equivocation. Both simply just tell half the story, half the whole picture. This headline suggests fun and excitement for Richard, but once again, the photograph belies the headline. Once more, the effects of light and shade are used in the photograph. Richard is shown in shadow.
His face cannot be seen, which is very similar to Karen’s features. We soon realise that he too, has a dark life with no hope or prospect, and when the reader come to notice that Richard is asleep on a park bench, we feel a growing sense of sadness towards him. His body language is also very revealing. He is crouched up, suggesting that he is cold. On a deeper, more intense level, this could also be interpreted as him being alone and feeling unloved. How could someone allow their child to live like this?
All in all, many similarities can be drawn between the second and third images, as too can many similarities be drawn between the first and third headlines. All three articles aim to evoke the reader’s sympathy right from the start, before we even read the article itself. Before reading the text, we are automatically drawn towards the logo that is featured within each article. It shows three people, all in silhouette. There is quite clearly a boy, a girl and an adult in the centre. The reason for there being both a boy and a girl is to show that there is no prejudice or discrimination.
It is ‘The Children’s Society’s way of subtly putting their point across that they are always willing to help anyone. No matter what creed, what colour, what race. The other small point regarding the silhouetted figures is the fact that there is a boy, a girl and an adult. This is a representation of their aims and targets. They help everyone and are eager to create family environments for everyone they help. A family suggests support, love, happiness, unity. ‘The Children’s Society’ wish to convey their loving and caring attitude within every little detail, such as their logo.