As well as being the oldest, my opinion is that the press is also one of the most important parts of media. The London Gazette was the first newspaper to be published in 1666. Media plays such an important part in shaping public opinion and influencing society in a positive or negative way. Depending on what newspaper your reading, the press can inform a wide variety of readership about worldwide news in a way at which can vary from factual to totally bias and deliberate sarcasm. This can affect a person’s opinion on a story.
The tabloid is more likely to persuade a reader to have a strong opinion due to its use of language. It can subliminally influence society using various methods. For example, advertising certain materials may influence society in an unintentionally harmful way. Advertising make up products could lower a persons self esteem. On the other hand, it can improve a situation, perhaps perceiving a bargain/special offer. Ideally, newspapers are supposed to report facts and news items both at home and abroad, but how the way these news items are reported is what influences us.
Most of the newspapers show bias, but the extent to which bias is shown depends on the type of newspaper. There are two main types of newspapers, broadsheet and tabloid. It is no secret that the ‘tabloid’ or ‘popular’ press has been subject to criticism for many years, and the reasons for it are made far move obvious when it is compared to the broadsheet press. It is, however, only quite recently that the division has become so very clear as it is today; but there are few people in the UK who are unaware of the broadsheet / tabloid division.
But what actually are the noticeable differences between the two, and indeed, why do they exist? The brief and easy answer to that is that the division in the two types of press reflects a division in society of certain groups of people clamouring after different news and alternative ways of presenting this news. It is in almost every aspect of the papers that the incongruities are evident; the topics covered, the language used, the graphics, photography and layout and the framings of different stories. The terms broadsheet and tabloid originally refer to the newspapers size.
However nowadays, tabloids and broadsheets have several differences such as the type of readership they appeal to and the type of news item they focus on, the layout of the newspaper or story and presentational devices. However, broadsheet and tabloid can be broken down into more in depth categories: National tabloids- Examples of these are “THE SUN”, “THE MIRROR”, and “NEWS OF THE WORLD”. These are typical tabloids, and they focus on human-interest stories in great detail. They have a great use of photography and a lot of colour is usually used.
Tabloids tend to be aimed at a more “down market approach”. They use large, bold font, which I think implicitly indicates that it is aimed at a less educated readership. They contain more human-interest stories and are less likely to report much on cultural news. The language used is much more colloquial than in a broadsheet. They tend to approach stories in a more sentimental way, and clearly show that they have a strong opinion on what is right and what is wrong in an article. This can be a more enjoyable read to an audience, which is why its readership can start at the very little age of nine!
Middle-of-the-road tabloids- Examples of these are “THE DAILY MAIL”, “THE EVENING STANDARD”, and “DAILY EXPRESS”. These tend to appeal to all classes rather than a specific group, i. e. – ethnic background, age group or the level of education you have achieved. Middle-of-the-road newspapers are a cross between tabloids and broadsheets. Although they take the general format of a tabloid, the language used is likely to be preferred by the younger generation and the less educated, as well as the people with a high level of intelligence.
I think these papers are generally more suitable to society because tabloids like “THE SUN” and “THE MIRROR” can be ridiculously bias causing a lot of debate. It can also be very exploiting, a possible way to “sell news” which is unacceptable as that is not what media is supposed to be about. I think this can also be better than broadsheets like “THE INDEPENDENT” as they do attract more readers, and have a wider variety of news items ranging from adverts to political news portrayed in an appropriate manner suitable to all audiences.
Newspapers for ethnic communities- Examples are “THE VOICE” (aimed for the black race) and “EASTERN EYE” (aimed for the Asian community). These tend to be of a more tabloid format, large font, a lot of photography and play on words. E. g. – plenty of alliteration and puns tend to be used. As you can imagine, they tend to be bias toward their community, but usually not in an offensive way. Regional newspapers- Examples are “THE CROYDON POST”, “THE CROYDON GUARDIAN” and “THE CROYDON ADVERTISER”. These newspapers can either be in a broadsheet or a tabloid layout.
However, there are not many differences between the broadsheet and tabloid newspapers in this category. The main difference is the size. These newspapers also only report on local news; i. e. stories from in and around Croydon, perhaps cinema times for cinemas in the area. They usually don’t cost us as they come weekly through our door. National broadsheets- Examples are “THE TIMES”, “THE GUARDIAN”, “THE INDEPENDENT”, “THE OBSERVER”, “THE SUNDAY TIMES” and “THE FINANCIAL TIMES”. Broadsheets cover serious issues, politics, international affairs and human-interest stories.
They are reported in a more factual and formal, unsentimental manner. However, broadsheets use language in a very clever and subtle manner. There is hidden sarcasm and bias. Broadsheets tend to be aimed at the educated readership, therefore it would unsuitable for a young person to read a broadsheet paper, as they would have great difficulty understanding it. The younger generation do not tend to be appealed by the broadsheet, as they are not eye catching due to the lack of colour and use of small print and hardly any play on words on headlines.