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In our increasingly complex society computers are being used in business more and more. They can be used to process information on which to base decisions as well as a storage system making information readily available. It is reasonable to say that, without the power of computer systems, today’s modern business world could not function. One particular organizational function they facilitate is marketing. Such things as invoices, stock checks, purchase orders, purchase progress reports and other standardized document forms can be exchanged bi-directionally between computer systems instantaneously for automatic processing.

This system saves money (it is cheap, paperless and instant) and strengthens relationships between customers and suppliers by providing a good means for useful and vital communication. This can provide management and suppliers with access to relevant and up-to-date marketing information such as buying patterns, demographics, profitability evaluations as well as stock levels e. g. if the stock level is low, it can be replenished quickly.

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For example, it can help organizations to understand how customers make buying decisions, obtain a clear up-to-date picture of their markets and monitor trends and new market segments. Computers also provide a means of communicating information in both directions both in real time and not. 2/ However, when consideration is given to the time, money and effort saved by computers, particularly in the marketing function’s complex and huge environment, the benefits clearly outweigh the drawbacks.

The Internet has many commercial/business applications, particularly much so where marketing is concerned. The number of people who own or have access to a computer connected to the Internet is growing at a phenomenal rate so a global market is easily obtainable for any organization. Internet technology can be used by organizations to create Intranets (a private network which can be used for the likes of passing corporate information) and Extranets (like an Intranet but for customers, suppliers and other associates).

Basically, regular customers are issued with a loyalty card that they hand over at the checkout every time they purchase. According to their purchases, they gain some type of reward such as future discounts. 3/ As there are so many software packages in the market to fulfill the requirement for hotels. We have OPERA as it provides a host of products to the hospitality industry because it allows us to maintain a single interface with our Curtis-C Central Reservation System for both our limited service and full-service properties, and its scalability will let it grow with us.

Benefits from the OPERA solution because OPERA enhances hotel operations and customer service through efficiencies, scalability and ease of use. The traditional Front Office functions that now have an enterprise perspective with OPERA include customer profiling across properties, chain-wide rate/availability management, check-in and out from any property, centralized reservations & group, block management, back office accounting, account management, cashiering, night audit and more. Additionally, as a multi-system solution, OPERA is able to support several operating systems and hardware platforms in a single network.

The network computing capability of OPERA enables operators to take advantage of the latest technologies to reduce further hardware and operations costs. 4/ In this order, firstly handle the dampness on the outside east facing wall followed by fixing the Victorian wallpaper because such an activity will take the most time and care. Finally, the front desk will probably require some sort of internet installation which is the least time consuming and therefore can be done last. Front Office – property management functions for reservations, front desk, cashier, housekeeping, night audit, system set up and reports.

Sales & Catering – enables booking and inventory information, shared room types and rate availability grids, and real-time group selling. Food & Beverage – manages all inventories for entire hotel operation (including food, beverage, furniture, fittings and engineering), and provides integrated purchasing and menu-mix calculation function. Engineering Management – manages work requests, labor and material costs, and budget reporting for facility maintenance. Back Office – records front office revenues and statistics daily.

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