Just as the reader is ready to show their sympathy towards Lynne, the writer turns the reader upside down. From the word ‘inflicted’ we can see that she caused all the grieve herself, and she’s the cause of her death. All the condolence the readers must have felt before this sentence is annihilated. The writer depicts the temperature as ‘blistering’. This pun reminds the reader of the intense heat felt during under the radiation of the sun and also sketches the physical effects on the human body in the reader’s mind.
Lynne bewails her actions. She is very mournful (connection with the photograph): ‘she regrets every minute of it’, and the readers feel that they should perhaps forgive her. The writer plays on the reader’s guilt for doubting her earlier, and switches to a sympathetic tone. However, the writer suddenly reveals that Lynne is not just any ordinary person – she is a grandmother. A stereotypical ‘grandmother’ is cautious, loving and a role model for her children and grandchildren; Lynne has not fulfilled her role as this figure.
She sunbathed recklessly for a nice appearance, not thinking about the future; now she is going to lose the opportunity to give her grandchildren all the love she can and she has set them a bad example which might end up affecting them when they grow up. The reason for Lynne’s concern over continuous exposure to the sun is that it seemed to have developed into a reflex action rather than a hobby. If people cannot control themselves, they are going to end up like Lynne, a skin cancer sufferer.
It seems that Lynne is still quite arrogant, ‘”I hope seeing my face has an effect on their attitude to sunbathing. “‘ The tone of the voice is neither aspiring nor reassuring. It appears to convey a message: “look at my face an I’ll teach you a lesson. ” Statistics and quotes from a reliable source professionalise the paper and support the anecdote. Seven thousand is a big number, which means that the reader could easily be one of them and be diagnosed with skin cancer. This make the reader horrified and therefore takes more precautions when in the sun.
Moreover, experts predict that ‘cases are set to treble in the next thirty years. ‘ This worrying thought alerts the readers and heightens their senses, forcing them to read on in order to gain more information. Scientific jargon is used in the next paragraph without any obvious definitions, such as ‘carcinoma’ and ‘non-melanoma’; this reflects on the fact that the target audience is older women who probably have enough medical knowledge (from their experiences) to understand the terms. Operations in attempt to remove Lynne’s lesions have not been entirely successful.
They have always ‘grown back’, signifying that they are unstoppable, and will come back to haunt her, just as she thinks that they are gone. The idea of an eternal illness is reinforced by the word ‘ever’. The reader is then reminded that she has no way back and all she ‘can do’ is to ‘prevent it getting worse’. The words ‘always’ and ‘never’ contrast each other, however they also communicate the same message: there is no other option for Lynne. It’s apparent that others feel frightened by Lynne’s face, ‘”Children stare at me…
“‘ Lynne has accepted this unwanted attention and reinforces the wish to warn people of the devastating consequences of too much sun. The word ‘reckless’ suggest ignorance of Lynne and sunbathing being a lavish hobby. This degrades sunbathing and all sun-related activities; the reader would get a bad impression from this. The repetition of the phrase, ‘”There’s no excuse”‘, reiterates the importance of health over appearance. This reinforcement prohibits all exceptions and leaves offenders (sunbathing addict) no ground to damage their bodies or burn themselves under the scorching radiations of the sun.
Nurse in dermatology, Karen Elton, uses skin cancer in UK compared to Australia as an example to compel the reader to be more attentive: ‘”More people die of skin cancer in the UK than Australia… because people in Australia are aware of the dangers… “‘ The secret to well-being is many readers’ desire; hence if a healthy body is wanted, then the person must be made aware of the dangers. After attracting the reader’s interest and attention, Karen Elton then passes on her knowledge and advice on preventing the development of skin cancer.
Because the reader’s very vigilant, the information is more likely to saved and conserved for a long time. However some things are more vital than others; for instance the experts ‘warned’ of the forbiddance of young people using sunbeds before they reach eighteen. This is not just advice, where some recommendations can be disregarded; this is a grave warning and must not be ignored. At the bottom right-hand corner of a page sits another story. Although it’s not completely connected with the mains story, on some level it’s still relevant. It is ‘advice on watching for the signs’.
The reader have a choice on whether to heed it or not, the writer does not want it to appear compulsory. An expert dermatologist provides all the information and says it in everyday language, because the general public is not likely to comprehend all the technical jargons, therefore not able to handle all the facts. The tone of the voice is reassuring in order to apprise the readers of possible routes to prevent the disease. Unlike the ‘Sun Vampire’, which remarks on the dangers of suntanning in general with a few different anecdotes, this article follows one particular story: skin cancer sufferer, Lynne.
The hidden message – to enlighten people of the hazardous sun – is reflected through her account. At the beginning, the writer’s point of view seems to sway; one minute the reader feels sympathetic towards Lynne, the next minute, they feel rather angry. This roller coaster of emotions intensifies the text and pulls the reader along. By utilising a variety of presentational and linguistic devices, both articles have been effective in different ways. In the first article, the shocking image of the young woman appeals to the reader’s eyes and achieves the aim to capture the casual browser’s attention.
Furthermore, the writer uses neologism, word play, and hyperbole etc. to present her biased argument well. In some cases, she camouflages her opinions as facts: ‘extreme concern’, ‘nasty side-effects’ and ‘shameless tanorexic’. The writer reaches her readership victoriously with expected results. She uses modern ideas such as ‘vampires’ and ‘aliens’ to lure the young people in. Adequate amount of scientific facts act as evidence for her case, but she never over-use technical jargons, because she might lose her readers if her article start sounding like a scientific journal.
The colloquialism makes the readers feel familiar and therefore more comfortable with the issues. Trustworthy professional supply the reader with the facts, thus making the text more reliable. If the readers believe what is said in the article, then they would absorb all the medical knowledge – the sole purpose of the text has been achieved. This clearly indicates great communications between the readership and the writer. The time when it was written is essential; the date written on the back is May nineteen ninety-seven.
The famous people used by the writer were well known in that year, however they might not be quite as popular at another point time. Summer begins to show its presence in May, so this would be a perfect time to warn people of tanning. Pairing up with the use of present tense, the writer demands the reader to realise that these things are happening right now. In the D. E. T article, the photograph of the woman appears plain at first, however when the reader take a closer look at her, a sense of mystery is felt; the readers cannot tell exactly what she’s thinking, or work out why she looks so distant.
Only when they read the caption do they realise that she let herself be seized by skin cancer. The style of writing mirrors the main purpose: to inform. The detailed account of Lynne Dickens’ experience describes every aspect of ‘her painful battle with the disease. ‘ The woman doesn’t look like an exotic traveller or a glamorous celebrity. She looks quite down-to-earth. For this reason, the readers may intend to find out more, and let their curiosities lead them into reading the main story. Instead of choosing a famous personality, the writer decided to report about a local woman.
The connotations are the reader would feet that the problem is not far, but very close to home, thus they must pay attention to the article and take precautions. The emotive language in the article reaches deeply into the readers’ hearts and arouses strong emotions for the subject: ‘lifelong reminder’, ‘regrets’, and ‘I don’t think it’ll ever go away. ‘ These phrases guide the reader to feel empathy with Lynne, thus understand her position better. It is easier for the reader to see the message and purpose of the text clearly if only one story has to be followed.
They only need to focus on Lynne, and with her the distressful experience. This ensures that the reader wouldn’t be sidetracked. From the evidence I’ve seen, I think that the ‘Sun Vampires’ stand out more between the two, because the writer has wittily turned a weighty issue into an rather enjoyable, light-hearted read. The words are bittersweet; on the one hand, addiction to sunbeds is serious and could be lethal; on the other hand, the writer ornaments the whole experience to make it seem as if the ‘tanorexics’ are foolishly throwing themselves in coffins – which might eventually kill them – and balances the grisly matter.