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The two articles under discussion are chosen from a well-known tabloid newspaper called, ‘The Daily Mail’ and the well-established broadsheet newspaper, ‘The Independent. ‘ Both articles were printed fourteen years ago, however the broadsheet was printed on the 9th March, a few days after the tabloid printed their view on the 6th March. The articles cover the same story, about a summer camp for children aimed at making school subjects fun. The camp, held at Butlins received mainly criticism from the tabloid, and a mixture of good and bad publicity from the broadsheet.

The presentations of the articles differ tremendously, and the general layouts reflect different types of newspapers. ‘The Mail’s’ article takes up a whole page of the newspaper. It carries a large two line banner headline, which is significantly larger than the main body of text. Roughly half the page is taken up by a large photograph. Underneath this are nine short paragraphs divided up with one larger subheading breaking the text up. The article in ‘The Telegraph’ is presented in a very different way.

The headline goes all the way across the text of the article, however this cannot be called a banner headline, as the headline would not have gone across a whole page. The headline is in a smaller font in comparison to the text, than the tabloid’s was. A smaller picture is placed in the centre at the top of the article however here it is not as prominent as the photograph in the tabloids is. The main body of text is written in smaller font than the tabloid, and does not have any sub-headings. The broadsheet is a much longer article with over 700 words, compared to the tabloids’ article, which consists of only 253 words.

The headlines of both articles are of similar length and both contain a pun. However, ‘The Daily Mail’ uses words that are emotive. Inside the headline, ‘Dodging lessons at the hi-de-hi school’ are two important emotive words. Dodging is the first word of the headline, and is therefore emphasised. Used in this context, it implies that the children are avoiding doing any schoolwork. The other emotive word is ‘Hi-de-hi’. This was the name of a comedy series shown in the 1980’s. It’s use here suggests that the holiday camp is not being educational for the children.

It is also making a joke of the camp implying that it should not be taken seriously. ‘The Independent’s’ headline, ‘Pupils play to learn at Butlins’ gives a positive effect. The phrase ‘Play to learn’ is a pun which implies that the children are having fun as well as learning. From reading the two headlines, it is clear that the broadsheet’s headline, although containing a pun is much more informative. Having read the headline you have a rough idea what the article to follow is about. Subheadings are used to break up text into several shorter paragraphs with the intention of making it easier to read.

The article in ‘The Independent’ does not include any subheadings, however ‘The Mail’ has taken advantage of this method of writing and used an emotive word as its subheading, hence influencing the opinion of the reader before they have even read the paragraph that it refers to. The subheading used is “Tomfoolery,” this implies that the paragraphs to follow are about messing about rather than learning. It again gives an overall impression that the camp is not educational. Pictures can also be chosen to extract emotion from the reader such as anger, sorrow or fear.

This technique is more commonly used in tabloid articles. The two articles show very different pictures for very different reasons. The editor of the article in ‘The Daily Mail’ has chosen a picture of five young people. Four of whom are sitting around chatting, and one whom is playing darts. Underneath, it gives no reason for this behavior, and does not state when the picture was taken. This may indicate that it was in break, or at lunchtime. The purpose of this photograph is to not only to compliment the text, but also to influence the readers’ opinion of the camp.

It is because of this that I consider it an emotive photograph. This photograph makes the reader angry, as it creates the impression that they are allowing children to have time off school, to go to a holiday camp where, from the picture it appears they do not learn anything. The picture in the broadsheet gives a different impression. It shows a school girl playing on a fruit machine designed to help them learn probabilities. The girl has a very panned face, and looks like she is concentrating hard and learning. This photograph gives a very positive effect.

Chosen for a different purpose, and far from being negative, is actually quite positive. It simply compliments the article, and does not try to influence the reader in any way a color or colour neighbour Both captions are puns. ‘The Mail’ uses the caption as an opportunity to implement yet more emotive words. It’s caption, “Darts and arithmetic… but does it add up” is used only to influence the reader. By including so many puns and jokes in this article, the author indicates that he feels that this is a story not to be taken seriously and to be made a joke of.

The Broadsheet approach to the caption is uncharacteristically similar. It is also a pun. “The fruits of learning” is not informative about the picture, it is just a lighthearted pun. However, although it is a pun, it is not emotive, and does not incline the reader to interpret the picture in any way. Lead Paragraphs are used in all newspaper articles. There purpose is to draw the reader into the story and make them want to read the following article. The tabloid achieves this aim, by means such as word order. In the lead paragraph of ‘The Mail’, three key phrases are mentioned.

When stating the motto, it is prefixed with “familiar and factious”. Having read the whole article this implies that the journalist is being slightly sarcastic, and again making fun of the camp. The Lead paragraph states that the holiday camp is in Brighten. This is in fact a factual error, and should not have been included. This tells us that the newspaper article was poorly reserched. The journalist also mentions why the students are there. When doing this, he states GCSE in full. (General Certificate of Secondary Education) The articles were printed in 1987, which was the first year that GCSE’s took place.

The fact that he states this in full suggests that his does not expect his readers to be aware of this major education issue. The overall effect of this paragraph, created by the choice of vocabulary etc is emotive, and dramatic. The Broadsheet’s lead paragraph is much longer. It is written much more factually. The word order is not changed around to emphasise any points. It is written with the idea in mind that the reader is not reading the article because they think it is exciting or dramatic, but be cause they want to be informed.

It also mentions the GCSE exam, however it does not write this out in. full, which implies that the journalist thinks that he is writing for an audience who are aware of the current educational news. The overall effect of this lead paragraph is very informative. It does achieve the same aim as the tabloid newspaper of wanting to make you read on however it does it in as very different way. You want to read the broadsheet article, because by presenting so many interesting facts, it makes you genuinely interested in the story and want to know more.

There are also many differences between the other paragraphs of the text. The tabloid has a much more relaxed attitude towards the story. Its vocabulary is of a short and simple style. By glancing at a paragraph from each newspaper, you can also propose that the sentence length is shorter. This indicates that either it is written in a more succinct way, or that less information is included, Because of the amount of emotive words included in the article, we can conclude that it is not written in a more succinct way, and therefore it must include less information.

This article does not include any quotations, and therefore is only one persons point of view. The tabloid article forces the journalists personal opinion on the reader. For example, “It goes without saying. ” This shows his opinion of being constantly assessed , but not examined. As we are aware that sometimes things that other people dislike or do not enjoy are regarded as very entertaining and useful, this seems like another factor which leads to the conclusion that the article is not a fair account of the camp.

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