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The Club 18-30 brochure is aimed at young party people who are looking to have a good time, and meet new people. This can be seen in the choice of layout and organization. It is well laid out, this can be seen in the way the writer uses the unusual text for the title. This helps the reader know that the brochure is aimed at a specific age group – which is the younger generation as they enjoy unusual and fun things. On the other hand the SA Coma brochure is aimed at families who are looking to have a break or get a vacation.

This can be seen in the choice of layout, this can be seen in the picture, because the picture shows children who are enjoying themselves in a swimming pool. To begin with the Club 18-30 brochure seems to be aimed at young party people who are looking to have a good time. This can be seen through the choice of layout and organization. It is usually laid out this is seen through the use of irregular fonts for the letters. This shows that the club is aimed at people who are a bit reckless and just want to have a good time.

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On the other hand, the SA Coma brochure seems to be aimed at families who want to have a relaxing time. This can be seen through the way the writer put Majorca at the side of the page, which and has waves on it. This is implying the water activities that you could do if you go, you could also relax there. The use of presentational devices also helps the writer to present the information. They are often used to manipulate the reader, so that the reader would want to read on.

For example, the Club 18-30 brochure uses subheadings to breakdown the information into different sections of the club. This can be seen in the lines “what you can get? ” this makes the reader know what they are going to be reading about. Similarly the SA Coma brochure uses subheadings and bullet points this helps to identify the important aspects of the resort and it also shows what the resort is focused on. In addition, the club 18-30 brochures uses a picture there are two men and a woman inside a nightclub, dancing and drinking alcohol.

This picture is very persuasive because they show people having fun because they have similes on the face s. The impact on the reader is indicating that you can meet good-looking people at the resort. On the other hand the SA Coma brochure has a picture with a couple of people in a pool. This shows that there is plenty of space as there are only a few people relaxing at the pool. It could also mean that there are many activities to do and the children will be doing activities while parents are relaxing. The club 18-30 brochure uses bold letters.

It also helps to catch the reader’s eye. The impact on the reader is great because they look at the brochure then they would quickly look at the heading and see what it is about. Furthermore, as the font is irregular it will make the reader think. On the other hand the SA Coma brochure uses a bubble shape at the top of the brochure to make the resort seem for fun. This helps attract children it also connects with the blue wave image, showing the reader how important water is in the holiday. The writer seems to be playing on the idea that water is fun for children.

The type of language used by the ‘Club 18-30’ is a very compelling brochure. For example the use of emotive language is used to make the brochure more descriptive so you can have a good imagination of what the place would be like; it also is used to make the brochure sound better. This can be seen in the lines “2 gorgeous beaches”. The word gorgeous makes the reader decide that it is going to be very beautiful if you go. There are further examples of linguistic devices like colloquial language this helps attract people who like to use relaxed language.

This can be seen in the lines “on the bar front there are loads of em… nuff said”. This helps manipulate young adults who like to have a good time. By making the text understandable for people why like to talk in colloquial language. This helps the reader because he would know that people the same age as him. Similarly the Sa Coma brochure also uses a lot of emotive language which helps attract the reader. This can be seen in the lines “Majorca’s pretty coast” this also creates some excitement in the reader about the resort which make them want to go and check out Majorca.

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